Babies eat often which means someone will be holding a bottle for the baby. The Baby Bottle Holder by Lil Helper has a unique design that allows hands free feeding. Using the Baby Holder will result in a smoother feeding time because it keeps the bottle in the same position. It also encourages development and it matches a baby’s natural grip reflex. The Baby Holder by Lil Helper is great for families with multiples such as twins or siblings who are close in age. It fits most bottle sizes, so there is no need to buy all new bottles in order to use it.