Breastfeeding can be difficult in many ways. One of the most common issues among breastfeeding mothers is tender and chapped nipples. These areas of the body become sore and tender after continual feedings, but with Tender Care Lanolin Advanced Nipple Therapy, the soothing relief you’ve been looking for is right there as soon as you need it. The product ingredients are completely safe for both baby and mom. You don’t even need to remove it prior to feeding. Enjoy long-lasting, soothing relief from sore nipples with Tender Care Lanolin Advanced Nipple Therapy.